Copy of Instructor Division public page

Copy of Instructor Division public page

AMF Instructor Division

AMF recognizes that Directors of Instruction, Academy owners and other accomplished teachers need a unique array of professional services to help them protect their careers and grow their businesses. Our Instructor Division addresses these specific needs in more ways than any other organization in golf. The primary goal is to assist instructors to maximize professional opportunities, increase job security and increase compensation. To accomplish these goals AMF has developed numerous unique concepts, documents and services and is continually looking to add more services as our members needs change.

AMF's Instructor Division members currently receive the following services:

Teaching Operations Survey
 Access to the results of the most comprehensive teaching operations survey in the industry. The data allows our members to make valuable comparisons between their teaching business and those at similar facilities.
Exclusive Compensation information
Access to the industry's most comprehensive compensation information. Whether you are considering a new position or negotiating a new contract, AMF will provide you with the most detailed compensation information in the industry.
Most importantly, the data collected is protected by a strict confidentiality agreement.
Contract Review
Our staff has helped hundreds of golf professionals and instructors with contract negotiations and contract review. When your contract comes up for review or you consider a new job offer, our staff will review your contract with you and help you understand the key points that should be discussed and resolved with your employer.
Exclusive Job Announcements and Job Search Assistance
Exclusive access to the AMF Job Announcement Board including the ability for you to broadcast open positions on your staff exclusively to other AMF members and to apply for positions using our state-of-the-art Private Member Network which allows you to create a multi-media presentation to potential employers. AMF also provides assistance in writing resumes and cover letters to fully prepare you for today's tight job market.
Exclusive Business Templates
Member-only business templates including cutting-edge information on writing a comprehensive job description, creating an action plan for your management, building an effective website, using social media to grow your business, working with the media, marketing and branding essentials, constructing a teaching building and instructor resume writing.
Strategic Partner Benefits and Discounts
Exclusive member benefits and discounts from our sponsor corporations for key business needs including website design and hosting, teaching technologies, credit card processing and many other common golf instructor business expenses.
Unique Education/Networking Opportunities
Invitations to AMF's one-of-a-kind annual Instructor Division Summit each Fall and all AMF regional education events to be held at top facilities around the country throughout the year. These events offer members a unique chance to network with other premier teachers, gain access to industry best practices and acquire new strategies for growing your bottom line. All of our events are recorded on HD video and are available for member viewing at any time. More than 40 hours of educational seminars are currently on the website.

Instruction Surveys by Golf Datatech
AMF has developed a exclusive relationship with Golf Datatech, the industry’s top independent research company, to conduct survey’s about the state of golf instruction. Golf Datatech surveys both golf instructors and 5,000 golfers from across the country to help AMF members gain unique insights into the mindset of golfers who take lessons and those who don’t to help develop new instruction programs and promotions that attract new students and retain current students. This report is available to all AMF members. 
Unique Webinars with World-Class Experts
Members have access to a variety of business and teaching topics throughout the year via AMF's member webinar series. The webinars allow up to 25 members to ask questions live during the event from any computer in the world. For members not able to participate live, the webinars are recorded and archived for viewing at any time on the members' website.

Access to Interactive Member's Only Website

Members can ask for and give advice on any subject to other members on our website's member message boards. The website also offers instant access to AMF's webinar archives, video archives, business templates, job postings and other time-sensitive information.
Member's Only Newsletter
AMF's information-filled bi-monthly member newsletter filled with money-making tips, insight into the state of the golf industry, current business strategies, new technology reviews, marketing ideas that will bring in new students, strategies for growing your bottom line, and, of course, comprehensive news on AMF member events.
Member Assistance Program
Members have access to our MAP program administered by Bensinger & Dupont to provide up to three consultations at no-charge for work-related stress, alcohol or drug problems and financial issues. These benefits are also extended to our members' immediate family. These services are provided with complete confidentiality.
Out-placement Services
AMF has developed comprehensive services to assist our members when their employment status changes.  These include resume revision and development, interview strategies, assistance in the search for a new position and networking opportunities.

Services for Teaching Assistants:
The company is committed to assisting Teaching Assistants in all stages of their careers and offers a limited number of Associate Instructor memberships to Teaching Assistants who are serious about growing their careers. AMF services for our Teaching Assistant members include:

  • Resume and cover letter review and evaluation
  • Interview strategy assistance
  • Members-only newsletter
  • Educational programs and seminars
  • Assistant pro and teaching assistant job announcements from our Head Pro and Instructor members
  • Access to our Head Golf Professional and Instructor members

What Instructor Division members are saying about AMF...

“WOW....what an experience! The AMF summit was the finest educational event I have attended in 22 years in the business. From the quality of the speakers, the host facility and the passion of every attendee, it was over the top!”
-Jim Irvin, Belfair G.C., Bluffton, SC

"I joined AMF because I needed fresh ideas, market insights and innovative strategies. It has, by far, been the best investment I have made for myself and my business in a long, long time.”
-Dana Rader, LPGA T&CP National President and GOLF Magazine Top 100 Teacher, Charlotte, NC

"Great stuff from the AMF meeting at Castle Pines. Tons of great nuggets!  I have more notes from the half-day in Denver than I have from the last two-day seminar I attended.  I am really looking forward to the Instructor Division National Summit."
-Andy Hilts, GolfTEC National Director of Instruction, Centennial, CO
"AMF has been an invaluable resource for me. I’ve already greatly benefited from the information and support shared by fellow members and AMF leaders alike. The people involved are serious about furthering the professional development of all of AMF’s members while reflecting the highest ideals. I definitely recommend AMF to any instructor who is committed to being the best they can be."
-Kevin Rhoads, The Country Club, Brookline, MA

"As a member of AMF’s Instructor Division, I feel as if I have my own personal business manager and consultant.  AMF has helped me build my teaching brand and provided me with knowledge to improve the quality of my job.  I look forward to a continued relationship with AMF and it's top notch membership."
-Kellie Stenzel, Golf For Women Top 50 Teacher, Atlantic GC, Bridgehampton, NY

“The AMF Summit was truly a life-changing experience. Thanks for getting me involved in AMF. This will definitely help me grow my business.”
-Louis Melanson, RCGA Coach, New Brunswick, Canada

“I have been an AMF member for about two years and the networking
opportunities have been tremendous. AMF’s instructional events are always informative and productive. I feel I have a reliable resource to grow my teaching business.”
-Kevin Sprecher, Sleepy Hollow C.C., Scarborough-on-Hudson, NY

"I joined AMF for the opportunities it offers to learn from the game's top teachers and experts in a variety of fields. The support I get from AMF absolutely has improved my business and it keeps me on the cutting edge."
-Mike Davis, GOLF Magazine Top 100 Teacher, Walters Golf Academy, Las Vegas, NV

"AMF really understands the unique niche instructors occupy in our industry. The educational programs I have attended have given me solid plans and concepts for running my business more effectively. This is an organization led by those who care about helping us protect and grow our positions in the golf business."
-Jamie Fischer, Conway Farms G.C., Lake Forest, IL

"The AMF staff is first class in every respect. AMF goes above and beyond to assist me with various career-related issues. They take a genuine interest in you and provide the resources to help make you successful."
-Ryan Alvino, Pine Tree G.C., Boynton Beach, FL