Instructor Templates

Instructor Templates

The following templates were designed with input from GBN's Instructor Division members and are the most instructor-specific business templates every created for an ever growing variety of business situations. We will add more templates in the future and we are always looking for member feedback on new templates or for improvements in current templates.


Instruction Marketing 
 
GBN is publishing instruction marketing ideas and best practices in small weekly summaries on very specific marketing issues that will be combined later into one comprehensive Instruction Marketing Template. We realize that maximizing your income is directly tied to your ability to tell your story effectively to as many potential students as possible. GBN is making a concerted effort to deliver more practical, usable information for growing your personal teaching brand and generate more sales. Each week or so as new best practices are added, they will be archived below for your use at any time.

Creating a Professional Look: Photo Shoot Tips

Where Do Students Come From?

How to Write Your Professional Biography



2012 Instructor Operations and Compensation Survey
 
GBN's Instructor Division conducts an annual comprehensive compensation and operations survey of our members. This database can then be utilized by all members to make valuable comparisons between similar facilities. Most importantly, the information collected in this survey is protected by a confidentiality agreement.

The goal is to create an avenue by which our members can make one phone call to gather all comparable operating data they may need instead of making numerous contacts in an attempt to cultivate this information on their own. The most recent survey was released in February 2012. Contact the GBN office for a customized version of this survey at 908-234-0021.

Instructor Operations and Compensation Survey Results Summary Download



Instructor Commission Structure

This Excel file provides the template for a scaleable lesson revenue split calculator. This template may be used to motivate your staff instructors by creating a sliding scale so that if they teach more lessons during a specific time frame such as a month or year, their percentage would increase as they teach more. This compensation system is common in most sales-driven industries and can provide higher incentive and engagement from staff instructors to grow their business.

At many facilities using a standard lesson split, the best teachers end up paying more rent than the less motivated teachers who have the same access to the facilities. This revenue split calculator allows for you to provide your best teachers with a cap on what they must pay back to the facility after a certain dollar or lesson volume threshold is met. When they konw they have the opportunity to keep 100% after reaching the cap, they have significant motivation to generate their maximum lesson volume each month.

All of the cells in yellow on this spreadsheet may be changed to fit your needs including: Revenue percentage splits, Instuctor lesson rates, hours taught and total revenues. 

Instructor Commission Structure



Monthly Golf Chairman Instructor Report

This template is designed to help you create a clear and concise monthly report for management meetings whether you are in attendance or not. This document makes it easy for you to document progress on all instruction related programs and issues in a timely and straight-forward manner. GBN believes that it is very important to be proactive about keeping your management informed on all substantial areas of the golf program you oversee.

Monthly Golf Chairman Instructor Report



Instructor Economic Impact Calculator
 
In the current economy everyone must do a better job of defining and defending the full value that they produce in their position. This has forced golf instructors to find clear and concise ways to illustrate their full value and the wide scope of services that they provide to their facility.  
 
The Instructor Economic Impact Calculator is designed to take you step-by-step through all the areas where you provide direct and indirect financial benefits to your club or facility. It is set-up in a Microsoft Excel file so that you can add or delete categories as appropriate so that the final document is completely customized to your specific situation.

The assumptions listed at the bottom of the calculator can be adjusted to better match your data for your facility and are only sample values.

GBN recommends that once a year you provide three documents Ė including the Instructor Economic Impact Calculator Ė to your management team:
  • Instructor Economic Impact Calculator
  • Action Plan and Director of Instruction Job Description Template (found below)
  • Annual Report Template (found below)
The combination of these tools will allow you to convey your vision to the leaders of your facility in a clear and concise manner, detail your comprehensive job description that fully illustrates your diverse responsibilities and quantifies the financial impact your position has on the facility.

Instructor Economic Impact Calculator Download



"Golfers' Attitudes About Instruction" Study Results

The objective of this proprietary study by Golf DataTech for GBN is to investigate serious golfers attitudes about golf instruction and why more donít regularly partake in a formal lesson structure. The study's methodology utilized the Golf Datatech Database of Serious Golfers to gather opinions of 1,577 serious golfers to a survey regarding attitudes and opinions about golf instruction. Download the summary of the results below. Some of the highlights of the study include:
  • Serious golfers are optimistic about playing golf and spending money on the game during 2009, and while the overall business is facing a stiff economic headwind itís primarily the non core player who will reduce their time and $ commitment to the game.
  • Serious golfers who have never taken a lesson represent a significant business opportunity as 9 in 10 are willing to practice to improve and 84% believe lessons are valuable in helping someone improve their game.
  • Golf professionals are widely recognized and respected for their knowledge of the game and their ability to teach the swing, however serious golfers are significantly more likely to purchase new equipment rather than taking lessons.
  • The perception is that lessons are very expensive and in these economic times respondents said they would be more likely to take lessons if they were 20%-25% less expensive.
  • Physical fitness/exercises for golfers would appear to be an area of potential opportunity for golf professionals as 82% are interested in learning about them but only 33% have ever done so.

 Golfers' Attitudes About Instruction Study Results Download




Social Media for Golf Professionals and Instructors
 
Social Media for Golf Professionals and Instructors is a primer that explains what golf professionals and instructors need to know about engaging in social media as part of their business. Social Media is a general term describing online interactions and conversation for personal fulfillment or advancement. Low cost marketing and branding opportunities abound on Facebook, Twitter, YouTube and many other platforms. This template shows you some of the best ways to leverage these new communication choices to attract new customers and to increase your business with your current customers and members. This template was created through our partnership with Imavex, GBN's official web hosting company.
 



Golf Club and Instructor Websites 101
 
Golf Club and Instructor Websites 101: What Golf Professionals and Instructors need to know about websites and internet marketing has been designed to make it easy for you to understand the keys to creating a website that communicates with your members or students in a professional and efficient manner. The template also markets your club or instruction programs using well-designed pages and menus while making your site as visible as possible to search engines and potential members and clients. This template was created through our partnership with Imavex, GBN's official web hosting company.
 



Action Plan & Director of Instruction Job Description
 
Since many golfers are new to the game, it has forced instructors to find clear and concise ways to illustrate their full value and the wide scope of services that they provide to their facility.  
 
The Action Plan Template is designed as a tool to develop and convey your vision to the leaders of your facility. GBN has also included a template for your own comprehensive job description that properly and fully illustrates your diverse job responsibilities. Please follow the steps below in the Set-up Memo to personalize the document for your needs.
 

Annual Report Template

This template has been designed to make it easy for you to create an annual report for your facility management and leadership that exemplifies your expertise and accomplishments in a clear and concise manner. GBN believes that regular, detailed communications between our members and their managers is the best way to preserve and grow your job. It is recommended that this template be used at the end of each season for seasonal instructor positions and at the end of the calendar year for all full-time positions.
 

Independent Contractor Contract Template

These templates provides a basic shell that you may use to construct an Independent Contractor contract between a facility or academy and an instructor. The templates are Word document that can be edited to add or subtract clauses as will pertain to each individual situation. Both have been used by major golf academies but each has some different language that you may or may not need in your agreement, so mix and match as best fits your individual situation.
 
The final draft of your edited version of thi template should be reviewed by your legal council to incorporate any necessary specific language for the jurisdiction (state) where the work will be performed.
 

Personal Services Contract Template

This template provides a basic shell that you may use to construct an Personal Services contract between a facility or corporation and an instructor for a specific project or event. The template is a Word document that can be edited to add or subtract clauses as will pertain to each individual situation. 
 
The final draft of your edited version of this template should be reviewed by your legal council to incorporate any necessary specific language for the jurisdiction (state) where the work will be performed or where your business is based.
 

 

Learning Center Survey
 
GBN conducted a survey of our membership regarding teaching buildings. Thanks to dozens of responses, this document includes practical Dos and Don'ts from those who have already built an indoor teaching facility. The survey includes costs and specifications from buildings across North America. The current version was released in June 2009.
 
Learning Center Survey Results Download


Learning Center Photo Gallery

GBN has collected exterior and interior photos from dozens of learning centers and teaching buildings from across North America and we've assembled them into one handy gallery at the link below. Those included run the gamut from simple to extravagant. If your building is not included, please email photos of your teaching facility to landerson@golfbusinessnetwork.com and we'll add them to the gallery. Note that for those of you without a permanent teaching facility, we also have included some photos from our members of their teaching stations on their lesson tees.  

Learning Center Photo Gallery



Golf Academy Operations Survey 

GBN's Instructor Division conducts an annual comprehensive operations survey of our members who own or manage a multi-instructor teaching facility. This database can be utilized by members to make valuable comparisons between similar facilities. Most importantly, the information collected in this survey is protected by a confidentiality agreement.

The goal is to allow our academy owner and manager members to only make one phone call to gather comparable operating data they may need. The most recent survey was released in February 2012. If you participated in this survey, you are eligible to contact the GBN office for a customized version at 908-234-0021.

Golf Academy Operations Survey Download


If you have any questions, please call GBN at 908-234-0021 for assistance.