GBN Instructor Mid-Year Business Survey

It's always good to look around and see which way the wind is blowing every now and then and right now it seems that many of our members, we are pleased to report, are playing downwind so far in 2011. Results from last week's mid-year survey of our Instructor Division members shows that business is up for most members in 2011 and that most members feel positive about the second half of the year. Thanks to everyone who completed the survey. Here are the results:


What is your employment status?
Employee                          56%
Independent Contractor     44%


How do your instruction revenues compare so far in 2011 to this point in 2010?

                                              Overall   Employees  Contractors
Increased by more than 20%   11%           13%              9%
Increased by 16-20%                 9%           13%             4%
Increased by 11-15%               17%          23%              9%
Increased by 6-10%                 19%          10%            30%
Increased by 1-5%                   15%          10%            22%
Remained the same                   9%           13%             4%
Decreased by 1-5%                   7%             7%             9%
Decreased by 6-10%                 7%             7%             9%
Decreased by 11-15%               2%             3%             0%
Decreased by 16-20%               0%             0%             0%
Decreased by more than 20%    4%             3%             4%

NOTE: This year 70% of GBN members have seen an increase in lesson revenues versus only 54% in last year's mid-year survey. Employees also have seen more of the larger revenue gains so far in 2011 than have Independent Contractors.


What are your overall expectations for you teaching revenues in the second half of 2011 compared to last year's second half?
Increase                               70%
Remain about the same        17%
Decrease                              13%

NOTE: In 2011 70% of GBN members expect to see an increase in second-half lesson sales. This is up from only 40% in 2010.


Please rate the revenues from each of the following areas of your instruction program in 2011 as compared to this point last year.

                                      Significant    Slight      Remained   Slight       Significant  
                                      Increase     Increase    the same   Decrease    Decrease     N/A

Adult private lessons          22%         44%           24%           9%             2%           0%

Junior private lessons           7%         44%           30%          13%            6%           0%

Junior summer camps         10%         13%          29%           8%            6%          34%

Single-day golf schools        2%         15%           25%           8%             8%         42%

Multi-day golf schools         9%          9%            21%           8%             9%         42%

Corporate Outings                2%          6%           33%           10%            6%         43%

NOTE: Private lessons showed strongest increase in 2011 so far. Junior lessons and camps has seen a much smaller increase than in 2010. Golf schools and corporate business continues to lag.


Have you added any new golfer development programs for 2011 such as Get Golf Ready?
Yes         36%
No          64%

NOTE: These percentages were the same as last year's survey.


If yes, how many golfers have gone through your program so far this year?
Average is 26 golfers having gone through the program so far per facility.

NOTE: This is down from 33 per facility in 2010.