Only two months until the most important gathering of golf instructors this year so register today!

AMF Instructor Summit 2010

Can You Afford NOT to be Here?

Four Seasons Resort and Club at Las Colinas, TX    
September 26 (Sunday) - 28 (Tuesday)

What you'll miss if you don't come to Texas:
  • World-class insights on the golf swing and on building a teaching business with Chuck Cook, coach to multiple major champions and recognized as one of the greatest teachers in the game.
  • A breakdown of the putting teaching methods of Stan Utley, who is featured in the new August Golf Digest "Guru Wars" article.
  • Fearless Golf author Dr. Gio Valiente and mental coach to multiple PGA Tour winners including Camilo Villegas takes you inside the 21st century Tour player's mind.
  • Dr. Rick Jensen making the case why you should become a golf "coach" rather than a "teacher" and debuts his new book at the summit about coaching and playing called "Easier Said Than Done."
  • How to become more valuable to your facility and protect your position with insights from Bob Mulcahy, AMF's CEO. Mulcahy has helped more than 200 golf professionals and instructors negotiate their employment contracts.
  • How to use proven techniques to sell more golf lessons. This panel discussion looks at how the new economic reality means learning to incorporate sales techniques into your daily business operations.
  • The real truth about teaching green reading with Mark Sweeney, the inventor of AimPoint used on the Golf Channel telecasts.
  • Understand how to prevent or minimize student injuries with Dr. Troy Van Beizen, who works in the PGA Tour's Fitness Trailer, and Rod Cook of the Four Seasons Resort.
  • Plus: The best industry networking opportunity anywhere.
  • Plus: An opportunity to check out the best new teaching technology and training aids with our new Sunday afternoon Teaching Technologies Demo Day.
  • Plus: This year we offer longer sessions with more Q&A time with our speakers.
  • ...and more.

This unique program will include a one-of-a-kind mix of teaching and business ideas to help you grow your business and become an even better teacher. The focus of the entire summit will be on practical advice and information that goes beyond ordinary seminars.
This is where the leaders in golf instruction will be this year and this will be our largest education event in 2010. We highly recommend members plan to attend as there is no other event like this for golf instructors.

Host site: The Four Seasons Las Colinas in Dallas, TX is one of the finest golf resort facilities in the world and has hosted a PGA Tour event for decades. It is located less than 15 minutes from Dallas-Fort Worth International Airport.

Housing: AMF has a very special group rate at the Four Seasons. Contact the hotel directly at 972-717-2499 if you need a room. AMF rate is $150 per night for single or double occupancy while our room supply lasts. Rooms are filling up. Don't wait to book at this very special price.

PGA/LPGA Education Credits: Agenda will be submitted to the PGA and LPGA for M.S.R. and education points for association members. Approximately 14 hours of education content will be included in the summit.

Cost: Includes all meals and all sessions for only $395 for Instructor Division members. Head Professional, Assistant Pro and Associate Instructor members are welcome to attend for $495.

Agenda: Click here to see the full summit agenda.

Registration: Login to and scroll down to the Educational Events page in the left hand menu. Click on that page and you'll see the form for 2010 Instructor Summit Registration.