AMF Benefit Update:|
Teaching Teachers Programs
Opportunities for Members to Improve their Teaching Skills are Now Available
The secret to becoming a great golf instructor is being exposed to a variety of credible influences and ideas. We are pleased to be able to offer AMF members discounted rates to attend most of the following seminars and certification programs at pricing not available to other professionals. The
following programs are for golf instructors only and additional dates may be available on some of these programs. Unless otherwise indicated the next available seminar or certification dates are listed below.
questions should be directed to the organization or instructor hosting
the program. To reserve a spot in any of these programs, contact the
host directly using the contact information listed below.
All of the program information included below my also be found under TEACHING TEACHERS under the ALL MEMBERS menu at www.amfgolfmgt.com.
We hope you'll take advantage of some of these outstanding opportunities to grow your teaching skills.
BILL DAVIS’ DEVELOPING A
WORLD-CLASS SHORT GAME
WHAT: Have you ever wished to improve your own
short game as well as learn how to teach more than 50 shots from within 75
yards of the hole? Then this is the session for you. Putting will be divided
into speed control and green reading. Chipping – shots within 10 yards of the
green – from all types of lies will be discussed. Pitching will cover shot
selection from various yardages and bunker play will be covered on the golf course.
WHEN: June 1-2 (Wednesday-Thursday)
9:30-11:00 and 12:30-3:00 daily.
Jupiter Hills G.C.,
member rate $750, standard professional rate $950.
CONTACT: Bill Davis at 561-346-6721 or email@example.com
CERTIFIED GOLF COACHES
a Certified Golf Coach! Are you looking to
expand your teaching business, coaching expertise and professional
credentials? In collaboration with top
sport scientists in the golf industry, Dr. Rick Jensen provides golf coaches
with golf-specific education and training in:
THE ART AND SCIENCE OF GOLF COACHING
· Facilitating skill acquisition and
· The application of sport science
(motor learning, fitness, biomechanics and sport psychology)
· Assessing essential golf skills
· Applying practice and feedback
· Motivating and communicating with
· Transferring skills to the golf
· Training mental toughness and
BUSINESS MANAGEMENT FOR GOLF COACHES
· Making money: Increasing your income
· Growing your coaching business
· Working smarter, not harder
· Differentiating your coaching from
· Marketing and promoting your coaching
Certified Golf Coach designation is an advanced certification for established
golf professionals with prior experience in the golf industry. The curriculum
is designed for those who have significant golf teaching experience and the
desire and ability to:
Increase Your Coaching Effectiveness
Credential Yourself as an Expert
List Your Services on Our Certified
Golf Coach On-Line Locator
Further Your Professional Development
Collaborate with a Network of Certified
Learn the Best Practices of Top Golf
28-31, 2011 (Fall dates to be announced
WHERE: PGA National Resort and Spa, Palm
Beach Gardens, FL
EDUCATION: Participants will receive credits from PGA or LPGA.
HOW MUCH: $1,495 for the 3 ˝ day Coach Training Program
and an annual membership fee of $295. AMF members receive a $100 discount on
the annual membership fee as long as you are an AMF member.
CONTACT: For more about becoming a Certified Golf
Coach visit www.certifiedgolfcoach.com or call 954-752-3333.
HANK HANEY ADVANCED COACHING
AND STRATEGY SEMINAR
WHAT: Hank Haney’s Coaching and Strategy Seminar is an
intensive, three-day training program designed exclusively for golf coaches and
Train Directly with Hank
This advanced Coaching Seminar provides a unique
opportunity to train directly with Hank Haney and learn about his coaching
strategies, philosophy related to the swing plane, impact and ball flight
correction. Participants will observe Hank's teaching methods using the most
sophisticated technology and training equipment available. A combination of
full swing video analysis software, Science and Motion putting software, range
instruction along with Hank’s unique "hands-on" approach will provide
a realistic learning environment for the analysis, direction, and corrections
to the student’s ball flight and swing shape.
New for 2011
- Gain valuable and personal insight into Hank’s
lesson strategies and teaching techniques.
You’ll experience your very own “Haney Project” which will include defining goals,
evaluating performance, setting milestones, developing effective lesson plans,
implementing skills tests and providing inspiration and motivation.
- Industry leading experts will present their
insights on topics
including managing the mental game, club fitting, practice equipment, fitness
- A variety
of technology manufacturers will conduct on-site demos of training tools,
practice equipment and teaching technologies.
Develop Your Own Game
Each participant will have the opportunity to work
personally with Hank and his staff of teaching professionals on full swing,
putting, chipping and pitching techniques as well as practice and develop their
own teaching and playing skills.
WHEN: March 11-13, 2011, 8:30-4:30 each day
Hank Haney Golf - World Headquarters
2791 S. Stemmons Pkwy
EDUCATION: 24 PGA MSRs
HOW MUCH: $1,270 special AMF member
pricing – while supplies last – space is limited. Includes continental
breakfast, lunch and snacks and all seminar materials. Register at www.hankhaneypro.com and use promo code AMF11TTT during check out.
Regular price is $1,495.
LAWs of GOLF: CUSTOMIZING
THE GOLF SWING
WHAT: Dr. Jim Suttie, 2000 PGA of America
National Teacher of the Year, offers intensive certification courses that
explain the theories and research behind the LAWs of the Golf Swing, originally
published in 1998 in book form and also one of the most popular GOLF Magazine
cover stories ever.
now being scheduled for this Spring and Fall. This seminar gives the instructor
a chance to understand and interact with the theory that one swing does not fit
all and how to adjust golf instruction to the variety of physical abilities
(biomechanics) and swing styles the student brings to the range. “How do the
principles of the swing fit in with unique swing style and physical strengths
and weaknesses of each student?
emphasize that there is no one swing for all golfers but all golfers
have their own swing. The LAWS helps the student find his or her best swing
adhering to the principles of physics and biomechanics by identifying the
student’s strengths and weaknesses in multiple areas.
type/swing type match up
characteristics including body type, flexibility, strength, etc.
tests to determine what the student can do
- Ball flight
student’s natural style through “matching swing fundamentals
8:30 Introduction and Welcome
of 3 Swing Types
up fundamentals to the individual golfer’s swing
lessons –Giving a lesson
what is important and what is not
Lessons showing matching up swing elements
with unusual problems
5:00-5:30 Test & Questions
8:30 Review Day 1
Identifying the most important elements in a
golf swing e.g. turn, path,
plane, set up,
what to change and what to leave alone
How equipment affects the release point and
how you move your body
1:00-3:00 Evaluation of students teaching student
4:15-5:00 Discussion of test results and wrap up
WHEN: Illinois - Spring/Summer
2011, Dates TBD
- September 2011, Dates TBD
Fall/Winter 2011, Dates TBD
Hill, Lemont, IL and TwinEagles, Naples, FL and others
CONTINUING EDUCATION: PGA and LPGA Professionals receive MSR
HOW MUCH: AMF members
$900, Standard professional rate $1,200.
CONTACT: Dr. Jim
Suttie at firstname.lastname@example.org or
DAVID LEADBETTER ASSOCIATE
WHAT: The David
Leadbetter Associate Instructor Program is a multi-level online golf
instructors training curriculum designed around the world renowned teaching
philosophy of David Leadbetter. If you have ever wanted to take your
current career as an instructor to the next level, this program will get you
unique and comprehensive program focuses on the innovative teaching techniques
that have made David Leadbetter the world’s number one golf instructor, and
whose player’s have amassed over a dozen Major Championship titles and over 150
individual worldwide tournament victories. David's coaching has spanned
three decades and he has often been recognized as the "man who invented
the modern golf instruction industry".
three levels of certification, this state of the art instructors training
program is completely online and incorporates a complete video library of David
Leadbetter, who outlines what it takes to become a successful golf instructor,
and guides you through the fundamentals of his teaching philosophy in both the
full swing and short game.
1 Year Membership to DLGA
Associate Instructor Program
1 Year V1 Pro Branded Academy
1 Year Associate Membership to AMF
Casio Exlim FH-EX100 High Speed Camera
David Leadbetter SwingSetter &
David Leadbetter’s ‘The Golf
David Leadbetter’s ‘Faults &
David Leadbetter’s ‘100% Golf’
David Leadbetter’s ‘Golf
Digest Best Quick Tip’
Dr. Robert Winters ‘The Ten
Commandments of Mind Power Golf’
Ken Blanchard ‘Raving Fans’
See www.davidleadbetter.com for complete program details.
WHEN: 2011 Course Schedule
Level 1 - 8 weeks completely online (optional final week workshop)
Semester 1 February 28th
– April 24th
Semester 2 May 9th
– July 3rd
Semester 3 August 8th
– October 2nd
Semester 4 October 17th – December 11th
WHERE: Online plus optional
workshop in Orlando
HOW MUCH: $4,995
CONTACT: www.davidleadbetter.com or 888-633-5323 for more information.
JIM McLEAN GOLF SCHOOLS
“TEACH THE TEACHERS”
McLean Golf School will be hosting a Teach the Teachers training session. Our instructor staff has an impressive
playing resume to accompany their extensive teaching experience. In total, our
current staff has played in 128 Major Championships and 65 USGA Championships.
We employ the largest golf school teaching staff in the country and many of our
teachers have been recognized among the Best in State and Top 100 Teachers. We
are focused on golfer improvement.
8:00-12:00 Class room:
Jim McLean Teaching System- Proven
Success for all Levels
to Apply the System to Different Customer Segments
Video Analysis into Teaching
Filming and the Comparison Model
McLean “Death Moves”
1:00-5:00 On the Practice Tee at the Jim McLean
great clinic or golf school?
Superstation: How We Incorporate
Emerging Technology into Golfer Improvement
Short Game: The
basics for private lessons and
8:00-12:00 Class room:
25% Theory-How to
become a Total Game Teacher
Teaching vs. Teaching a System
Motion: Applying the X factor
1:00-4:00 8 Step Swing: Safety Zones and Position Teaching
Closing: How to close a clinic,
lesson, and create repeat business
Matters in Putting?
WHEN: November 6-7, 2011
WHERE: Doral Resort and Spa in Miami, FL
PGA Professionals receive 13 MSR hours
HOW MUCH: $690.
contact Josh Points at email@example.com
HAROLD SWASH ACCREDITED INSTRUCTORS PROGRAM
WHAT: This clinic is designed for the coach who
wishes to gain a deeper understanding of the bio-mechanical principles Harold
Swash Putting believes are required to put consistently under pressure.
Harold Swash Putting Ltd has
coached some of the world’s leading professional players including Padraig
Harrington, Martin Kaymer, Henrik Stenson, Ross Fisher, Oliver Wilson, David
Howell and Edoardo Molinari, just to name a few.
Utilizing Harold Swash’s 40
years-plus experience, as well as drawing on his own, through his coaching role
on the European and PGA Tour, Director of Instruction Phillip Kenyon, brings
you an insight and informative seminar designed to educate golf teaching
professionals on the theory of putting whilst giving them a practical insight
into how to improve their own and their students’ individual techniques.
- Add more than 45 years knowledge of one of the
top European putting coaches to your current putting instruction and make it a
profit center on its own.
- Add an up-to-tour-standards putter-fitting
program to your coaching business.
- Gain advantage over your peers by specializing
in putting instruction and adding an accredited instructors title to your resume.
- Learn how to use state of the art technologies
and training aids during your putting lessons.
- Increase your revenue from coaching, putter and
training aid sales.
Phil Kenyon, PGA
- Director of Instruction, European Tour Coach,
European Ryder Cup Team Coach
- MSc Sports Science
- BSc (Hons) in Applied Psychology and Sport
- Swash Putting Schools Director USA
- Level 2 Accredited Instructor
we have a current coaching relation:
World Ranking/European Tour Ranking (rankings on 1/1/11)
- Edoardo Molinari, WR 19, ETR 11
- Ross Fisher, WR 33, ETR 4
- Peter Hanson, WR 40, ETR 16
- Henrik Stenson, WR 51, ETR 49
- Darren Clarke, WR 97, ETR 30
- David Horsey, WR 92, ETR 32
- Joost Luiten,
WR 100, ETR 28
- Chris Wood, WR 107, ETR 53
- Simon Khan, WR 129, ETR 25
- Richie Ramsay, WR 143, ETR 47
9:00-9:30 am Welcome
9:30-10:30 am Data
am Coffee Break (Data preparation)
am Harold Swash Coaching Fundamentals
pm Harold Swash Coaching Preferences and Assessment procedure
1:00-2:00 pm Lunch time
2:00-4:00 pm Attendants in-depth Analysis
4:00-5:00 pm Putter Fitting
5:00-6:00 pm Overspill & Questions
pm World of Practical Putting Coaching, Teaching Aids,
Drills, Putter Fitting
pm Lunch time
pm Use of the Website log-in area, instructors
online forum, marketing
pm Learning Control Exam
pm Certificates, Pictures, Feedback
WHERE: World of Golf
7400 Woodspoint Dr.
Florence, KY 41042
CONTINUING EDUCATION: Accredited
Instructors courses are accepted by the
PGA of GB&I, the Australian
PGA and all European PGA’s.
HOW MUCH: Cost (AMF special
offer, if available): $1,300US.
Regular rate is $1,400US.
Monnard, Director HSPSE USA
Phone: +34 639 635
FRANK THOMAS CERTIFIED
PUTTING INSTRUCTOR PROGRAM
WHAT: Putting is up to 45% of the golf
score, yet very few instructors focus on this crucial part of the game. This
program is an innovative approach to help the PGA professional specialize in
putting instruction, adding an additional income stream to their business and
allowing them to become leaders in this niche market with the overall goal of
helping golfers putt better.
certification is a holistic approach to putting with a foundation on scientific
principles. It was developed by Frank Thomas, inventor of the graphite shaft
and former USGA Technical Director and is based on over 10 years of experience
in teaching and researching putting. Assisted by an Advisory Board comprised of
seven PhD’s in various disciplines, the facts about putting (rather than a
“method”) are delivered through the course materials, which you can readily
apply to your instruction.
Course Curriculum: The Twelve Fundamentals of
2. Putter Fitting
4. Ball Position
5. Set-up and Alignment
6. Lock and Rock
7. Swing Plane
9. Eye Movement
10. Pre-Shot Routine
11. Green Reading
12. Practice Drills
1. Putter Design
2. Putter Styles
3. Putter Rules
Ideas for Your Business
1. Putting Lessons and Your Business
2. Marketing and Promotion
3. Increasing Your Income
4. Happy Customers
Apply what you have learned!
You can enroll in this course
at any time. You will receive log in information within two days and you can
complete the certification according to your own schedule. It will take
approximately 6-8 hours to complete the course.
EDUCATION: PGA of America: 5 Education
MSR’s; PGA of Great Britain and Ireland: 40 CPD points; PGA of South Africa:
200 CPD points
standard rate. Special limited time
offer for AMF members: $575 if you enroll before March 31, 2011. The cost includes two fitting putters
which can be custom fit and sold to your students with a retail value of $179
each, for a total of $358.
out more about the course by visiting www.CertifiedPuttingInstructor.com. When enrolling, please enter “AMF” in coupon area when checking out
online to apply special offer for AMF.
Questions? Please call Valerie
Melvin or Vanessa Buttery (Course Administrator) on 407-396-4004 or email firstname.lastname@example.org.
TRACKMAN USERS CONFERENCE
WHAT: Among the conference’s main
objectives is enhancing the understanding of TrackMan data and improving the
use of TrackMan technology for all TrackMan users. The objectives will be
accomplished through the presentations of significant research and insights
about TrackMan data, the relationships amongst club delivery, launch
conditions, and the resulting ball flight, as well best practices for coaching,
fitting, practice, and technique. Further, attendees will receive significant
training on the recently released TrackMan Performance Studio software.
Guest speakers Henry Brunton,
Canadian National Team Head Coach, and Conrad Ray, Men's Coach at Stanford
University, will join TrackMan inventor Fredrik Tuxen and other top industry
professionals to present unique insights on how to best use TrackMan technology
for effective player development.
By attending the conference,
attendees will develop and improve the following knowledge, skills and
· Utilizing the different TrackMan
applications, including TrackMan Performance Studio.
· Further understanding TrackMan data.
· Comprehending the different variables and how
they are measured and related.
· Incorporating the club delivery numbers into
coaching, lessons, and fittings
· Developing new revenue opportunities
· Understanding how club delivery and impact
position affect ball launch and ball flight
· Diagnosing client swing and equipment issues
using TrackMan results data.
For additional information, visit www.trackman.dk/Media/Users-Conference.aspx
WHEN: March 10-12, 2011
Center for Golf Learning and Performance, Port St. Lucie, FL
CONTINUING EDUCATION: PGA/LPGA members will receive continuing
HOW MUCH: FREE
for TrackMan customers with current subscription; $295 TrackMan customer –
not-current; $495 all others
Frelich 810-599-0113 or email@example.com